UX + Data BIG DATA + little data = BIG Insight

Jet.com doesn’t just track data for fun, they track data to bring *everyone* at the company closer to the customer – to understand, and empathize with the customer – so that each person working there can make more informed decisions. Ben Babcock, Director of UX Research at Jet.com, will join us to show how Jet weaves together a rich tapestry of quantitative and qualitative data to gain a deep understanding of their customers. Better still, Ben will show how us how they bring this data to life. This talk will be a practical exploration of how to collect, analyze, extract insights, and take action on quantitative and qualitative UX data, for more than just fun.